News
December 2025: Small Business Awards Success
In December 2025, we were recognised at the Small Business Awards across multiple categories.
We were awarded National Third Place in Best Ecommerce Business. This was huge for us to be recognised at a national level, alongside so many wonderful small businesses.
We also received a Highly Recommended commendation in the Best New Business category, and were listed in the Top 50 Best Family Businesses and the Top 100 Best Home-Based Businesses.
November 2025: Approved by John Lewis
In November 2025, we were approved by John Lewis and held our first Pop-Up in the John Lewis Norwich store.
September 2025: WINNER OF 'Best Nursery Accessory' in the My Baba Awards
At the Baby Show Olympia in September, our ABC Animals Keepsaek Book was announced as the winner of Best Nursery Accessory in the My Baba Awards.
These awards shine a spotlight on innovation, quality, and excellence in baby-friendly products. From the best baby gear and parenting must-haves to standout toys, books, and pregnancy essentials, the awards recognise the brands that make a real difference to modern family life.
September 2025: 'Best New Business' Finalist
We have been shortlisted as a Finalist in the ‘Best New Business’ category in the Stratford-Upon-Avon Herald Business & Tourism Awards 2025. Winners to be announced in October.
July 2025: Fundraising Success
We launched a Crowdfunder and raised £1,704 in 30 days. This money is going to fund our hand & footprint kits to UK NICUs and Bereavement Suites.
June 2025: Approved by Dobbies
Our brand was approved to host a Pop-Up stall in Dobbies Garden Centre.
May 2025: Award Winning Brand
In May 2025 we were delighted to receive a First Time Mums Choice Award.
Based on 12,987 votes cast by new mothers across the UK, we were awarded Winners of Best Baby Shower Gift/Newborn Keepsake.
As Featured in Toddle About Magazine!
- We were listed in Toddle About's 'Fab & Funky Products' for bumps, babies and toddlers 0-5 years old!
- In April 2025 we were included in Toddle About Magazine's list of 'Unique Products for Little Ones 2025'.
They said: "There are some amazing products coming out all the time for bumps, babies and toddlers. Here's our run down of some of the best things available on the market today".